Tag: Nikon

Nikon celebrates 100th anniversary with new vision and crazy music video

Today is Nikon’s 100th anniversary. Founded on this day in 1917 as Nippon Kogaku K.K., the Nikon Corporation has transformed from a manufacturer of precision optical glass into one of the most iconic photographic brands in the world. Their camera legacy began in 1948 with the Nikon Model I and continues on to this day. […]

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Why I Prefer Shooting with Nikon 1

Before getting into this article, I’d like to state upfront that its intent is NOT to suggest that other people do what I have done in terms of choice of photographic equipment. Just because the 1″ sensor Nikon 1 system is the best choice for my specific needs does not mean it will be appropriate […]

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New Nikon Lens Rebates

While the previous Nikon camera and lens rebates are now over, Nikon has just introduced a few more lens-only rebates. The list of lenses has changed considerably this time, probably based on demand. Interestingly, Nikon included the recently announced Nikon 70-200mm f/2.8E FL ED VR as part of this rebate program (see my in-depth review) […]

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Was Growth in the Asian Market the Tipping Point for Nikon?

It is always fascinating to contemplate what is beneath the strategy of various companies as they announce new products. Nikon’s official confirmation that it is developing some new mirrorless cameras is garnering all kinds of attention. Rather than add to all of the speculation regarding potential camera specs of these new Nikon mirrorless cameras in […]

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dPS Writer’s Favorite Lens: the Nikon 16-35mm F4

The Nikon 16-35mm f/4 lens is the one I use the most – here’s why! As a full-time photographer, you quickly notice that your camera bag is constantly getting heavier and heavier as you find new equipment or gadgets that you need want. I’m not nearly as “bad” as many other photographers when it comes […]

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Nikon 70-300mm f/4.5-5.6E VR AF-P Announcement

Today Nikon revealed its first pulse motor (AF-P) lens designed specifically for full-frame cameras, the AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR. This is a very interesting release for a number of reasons. First, it improves the already great 70-300mm f/4.5-5.6G VR budget telephoto lens by making it sharper, faster and lighter. Second, it vastly improves […]

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Nikon releases limited edition camera posters for 100th anniversary

If a gunmetal grey Nikon D5 doesn’t really suit your fancy, and the thought of weighing down your stationary with a crystal Nikon effigy just doesn’t get the blood pumping, then maybe Nikon’s latest 100th anniversary product will hit the spot. Nikon has teamed up with portfolio and printing company Level.Press to create a series […]

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