It is a big day today at Nikon, since the company is celebrating its 100th year anniversary. Nippon Kogaku K.K. was founded on July 25th 1917 and the company has been making everything from consumer cameras to industrial optical equipment ever since. As part of this important day and celebration, Nikon’s president Kazuo Ushida gave an important statement that reassures the future of the company, particularly when it comes to addressing the “rapidly changing consumer needs”. With the announcement of the development of the Nikon D850, the company wants its customers to know that it is working on a next generation DSLR that will exceed their expectations. That’s a bold claim for sure, and many of us Nikon shooters cannot wait to see what Nikon is planning with the D850. There is a lot of excitement surrounding the camera and we at PL really hope to see a true D810 successor! And let’s not forget that Nikon has also promised to release a mirrorless camera, something many of us also are very excited about. For now, sit back, relax and enjoy some of the great videos Nikon put together for its 100th year anniversary.
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