Both Hasselblad and Fuji got quite a bit of buzz in 2016 when they introduced the first mirrorless medium format cameras. The Hasselblad X1D-50c stole the show with its beautiful design, compact build and leaf shutter lenses, whereas the GFX 50S got Fuji fans excited with its functional camera body, modular EVF, tiltable LCD screen and a lower price point. Both cameras compete head to head when it comes to image quality, since they feature a very similar 44x33mm sensor, which is why I will be bringing them up quite a bit for side-by-side comparisons in this review. I have now been shooting with the Fuji GFX 50S for approximately six months, so the experience that I am sharing with our readers is based on quite a bit of field work, including international travel.
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